Make Social Media Work For Your Business

Compared to your website, your social media business page is an informal outlet, so keep your posts fun and positive but always remain professional.

  • Post questions on a regular basis to create engagement. Social media should be the start of a conversation between you and your potential clients and existing customers. It should not be a one-way road where you deliver information but don’t interact with the people with whom you are communicating.
  • Think of the posts as conversation starters to create rapport, trust, and excitement. The best social media posts are ones that encourage your customers and clients to immediately contact you or go to your website to find out more about you and your business.
  • Maximize engagement by LIKING customer posts and replies on your page and responding to comments as appropriately as possible. You probably really enjoy it when someone “likes” your posts or comments, and your readers will definitely appreciate your “likes” in return. Allow the conversation to deepen through thoughtful, professional responses that include traits of your personality.
  • Maximize the use of pictures and videos with your posts when possible. On social media, using videos and pictures will draw readers to your articles, but make sure you are backing up your photos with useful information. Try posting your blog as a video, where people will hear you in your own words.
  • Stay relatable and conversational – again stressing informality. Blog articles and posts should be a conversation between you and your reader, so keep it light and conversational but make sure your posts are free of grammatical errors and misspellings. No one will take you seriously if you are not using language accurately.
  • Avoid promotional posts or ads – save those for your website. The key to posts is to drive your readers to your site for more information, not to simply sell your product. Try offering a discount or promotion to your readers. You can offer them a specific promo code related to your post, so you know where your clients and customers are coming from.
  • Don’t forget to share your blog on your social media page and ask people what their favorite part was.
  • You can also ask your readers what they would like your advice on and that can help you direct your posts to their real concerns.
  • Compose a blog once and distribute it everywhere! Use the same articles, or pieces of it, on all of your social media platforms.

Happy posting!

This article was written in consultation with Davis Johnson and Advanced media Works, Inc.

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