Public Speaking Made Super Simple

Yes, public speaking can be scary, and for other people, public speaking is exhilarating and fun.  Regardless of how we feel about it, there are 3 simple keys in making public speaking even more successful. David Crystal of the Yale University Press, recently recognized that in ancient Greece, 2,300 years ago, Aristotle was a great public speaker. Aristotle used a simple model for public speaking success that has great insight for our public speaking in 2017.

  • With logos, Aristotle harnessed logic, evidence, and reason to build airtight arguments. As we make assertions, we should cite research and evidence to support it.
  • Ethos relates to a speaker’s character. We’re more likely to persuade people if we bring a solid, upright reputation to the podium. We can build credibility by being transparent to the topic at hand. Admitting our successes, missteps, learning, and real human condition, creates a human touch that others will listen to and support.
  • Weave pathos into our speech by radiating appropriate levels of emotion. The ability to arouse inspiration and motivation at the right moment, or excite the crowd with an enthusiastic appeal that’s aligned with their beliefs, injects life into our presentation.

To maximize our persuasive power, mix all three ingredients into our speech. Construct a logical case so that your remarks flow in a coherent, easy-to-follow manner. Make sure the audience has a clear understanding of our background or training on the subject matter. And tell vivid stories that make our topic come alive, varying our voice tone and volume so that we sound passionate about our message. Even seasoned speakers fall into the trap of lacking pathos. If we talk in a monotone and appear uninterested in what we’re saying, we’ll lose our audience who may tune out.

Keep it Simple, to keep audiences wanting more!


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